Choukara: from Shepherds bag to fashionable leather purse


Choukara: from Shepherds bag to fashionable leather purse

n the Marrakech Medina there are many shops selling a variety of leather bags ranging from massive travel bags to day s

atchels to small leather purses. Despite the plethora of bags on sale, the traditional Moroccan Choukara is a bag which has eluded many Marrakechi stallholders. Traditionally made from Goat leather, the Choukara is a small Moroccan purse-like bag, traditionally used by shepherds and workers to carry their lunch during the working day. In this way, as these outside jobs were considered to be ‘men’s jobs’, the leather Choukara is traditionally a bag for men; however, due the embroidery design and purse-like nature of the bag, the bag is finding a renewed popularity with the female gender.

The Choukara is difficult to find in the Souks, however at Hip Marrakech we have found a great example of the bag at the Baboucheshop flagship store in the Souk Cherifa area. You can find directions to the shop on our Hip Marrakech app, available to download for free from the Appstore. The Baboucheshop also lies on the ‘Leather and Tanning’ Medina walk; an app-based walk that takes you across the city highlighting cultural sites of interest focused around the traditional leather industries of Marrakech.

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